Founded by Josh D in 2003, REBEL8 began in his small San Francisco studio apartment with five-hundred dollars. He wanted to deliver the anti-authority sentiment and DIY attitude shared among his friends to the world through unique products. REBEL8 is a direct-to-consumer brand with a focus on authentic, original artwork. We don’t sell our products anywhere else except independently on our online store. Our reach is global.
Merging graffiti, punk and tattoo subcultures into t-shirts and other workwear inspired apparel, REBEL8 represents like-minded individuals with shared ideals. Our ongoing goal is to ensure safe working conditions, provide fair wages and treat everyone in our supply chain with integrity while exploring further opportunities to sustainably produce REBEL8 locally.